Why Maurice.™?

A magpie flew into my life at a moment when I needed it most.

I can't fully explain it. But that bird — Maurice — saved me. Not in a dramatic, headline way. In the quiet way that something arrives exactly when you need it and reminds you that you're still here, still going.

I've lived with depression and anxiety for 25 years. Not the kind you talk about easily — the kind you carry quietly while still showing up, still going, still trying to figure out why you're here and what you're supposed to do with it.

Maurice didn't come with instructions. He just turned up at the back door every single day. Held eye contact through the glass. Got his feed. Went about his day. Same time tomorrow.

That consistency — that showing up — it meant something. It still does.

Maurice.™ isn't just a brand. It's a reason to keep going. Built by someone who needed it first, worn by people who already understand without needing it explained.

$1 from every sale goes to R U OK? — because sometimes the whole thing turns on someone, or something, just showing up.

For those who know. 🐦‍⬛